Search results: 1224
- Teacher: Dr. Sushil Kumar [CSE]
- Teacher: Mr. Upendra Mishra [CSE]
- Teacher: MS HIMANSHI CHAUDHARY [CSE]
- Teacher: Dr. Sushil Kumar [CSE]
- Teacher: Mr. Upendra Mishra [CSE]
- Teacher: MS HIMANSHI CHAUDHARY [CSE]
- Teacher: MR BHOOPENDRA KUMAR [CSI]
- Teacher: Dr. Deepak Kumar Singh [CSIT]
- Teacher: Ashima Arya [CSIT]
- Teacher: Mr. Harsh Modi [CSE]
- Teacher: Mr. Upendra Mishra [CSE]
- Teacher: Ashima Arya [CSIT]
- Teacher: MR BHOOPENDRA KUMAR [CSI]
- Teacher: Dr. Deepak Kumar Singh [CSIT]
- Teacher: Supriya Dubey [CSIT]
- Teacher: MR CHIRAG ARORA [ECE]
- Teacher: MR. AKASH GOEL [CS]
- Teacher: Prof. Amit Sanger [CS]
- Teacher: MS. ARUSHI GUPTA [CS]
To understand :
The process of human decision making in a marketing context, Individual customers make up.
The environment in which the customer is embedded|
Develop
the cognitive skills to enable the application of the above knowledge to
marketing decision making and activities Apply
an IMC approach in the development of an overall advertising and promotional
plan Enhance
creativity, critical thinking, and analytical ability through developing an
integrated marketing communication campaign Understand
the importance of message design and the creativity involved in the message
designing |
Course Objectives
1. To understand consumer behavior and explain the consumer decision making process
2. To define external and internal influences on buying behavior
3. To provide an understanding of integrated marketing communications (IMC) and its influences on other marketing functions and other promotional activities.
4. Help to understand what advertising is and its role in advertising and brand promotion.
5. Understand the importance of message design and the creativity involved in message designing.
- Teacher: Mr. Anjan Kumar [MBA]