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Consumer Behavior and Marketing Communication 2023-24 ODD SEM

Consumer Behavior and Marketing Communication 2024-25 ODD SEM

The specific objective of the Master's degree course in Marketing, Consumer Behaviour and Communication is the training of graduates with a specialized knowledge in the management of marketing and communication tools related to the branding and marketing of goods and services in the current social, cultural and economic context, with particular attention to the digital world and new media.

The training course focuses on the tools and methods of analysis that allow industrial, distribution and service companies to optimize their marketing and communication levers and the positioning of their products in the market, at the point of sale and on the web. Such knowledge, deepened with reference to the national and international dynamics related to trade and communication, together with the pertinent legal apparatus, will allow to acquire specific tools for a highly professional management of marketing and communication in three strategic areas, that of brand creation and management, that of its positioning in sales networks, whether owned and third parties, and in the web and digital media.

Category: Anjan Kumar

CONTROL SYSTEMS (KEC602)

1. Apply knowledge of basic components of control system to the analysis and design of physical systems such as electrical networks, sensors, mechanical systems, etc.
2. Identify state variables and analyze the response of various control systems in time domain to obtain their steady-state error.
3. Improved transient response of the system in terms of overshoots, settling time and rise time.
4. Use routh-hurwitz criterion to determine the stability of linear control system to design practical stable physical systems necessary for engineering practice.
5. To design a practical control system in frequency domain with the help of Nyquist stability criterion, relative stability, bode plot etc., to meet desired requirements in realistic environment.

Category: Mr. Mohit Tyagi

Data Analytics - KIT 601

In today's world, good decision-making relies on data and data analysis. This course helps students develop the understanding that they will need to make informed decisions using data and to communicate the results effectively. This course will enable the student to examine the role data analytics plays in helping to make better decisions based on data. The student will explore various models that can be utilized to help summarize, visualize, and interpret data in a variety of disciplines.