Search results: 1377
- Teacher: MR. AKASH GOEL [CS]
- Teacher: Prof. Amit Sanger [CS]
- Teacher: MS. ARUSHI GUPTA [CS]
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Course Objectives: |
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· To acquaint the students with legacies of constitutional development in India and help those to understand the most diversified legal document of India and philosophy behind it. · To make students aware of the theoretical and functional aspects of the Indian Parliamentary System. · To channelize students’ thinking towards basic understanding of the legal concepts and its implications for engineers. · To learn procedure and effects of emergency, composition and activities of election commission and amendment procedure. |
To understand :
The process of human decision making in a marketing context, Individual customers make up.
The environment in which the customer is embedded|
Develop
the cognitive skills to enable the application of the above knowledge to
marketing decision making and activities Apply
an IMC approach in the development of an overall advertising and promotional
plan Enhance
creativity, critical thinking, and analytical ability through developing an
integrated marketing communication campaign Understand
the importance of message design and the creativity involved in the message
designing |
Course Objectives
1. To understand consumer behavior and explain the consumer decision making process
2. To define external and internal influences on buying behavior
3. To provide an understanding of integrated marketing communications (IMC) and its influences on other marketing functions and other promotional activities.
4. Help to understand what advertising is and its role in advertising and brand promotion.
5. Understand the importance of message design and the creativity involved in message designing.
- Teacher: Mr. Anjan Kumar [MBA]
The specific objective of the Master's degree course in Marketing, Consumer Behaviour and Communication is the training of graduates with a specialized knowledge in the management of marketing and communication tools related to the branding and marketing of goods and services in the current social, cultural and economic context, with particular attention to the digital world and new media.
The training course focuses on the tools and methods of analysis that allow industrial, distribution and service companies to optimize their marketing and communication levers and the positioning of their products in the market, at the point of sale and on the web. Such knowledge, deepened with reference to the national and international dynamics related to trade and communication, together with the pertinent legal apparatus, will allow to acquire specific tools for a highly professional management of marketing and communication in three strategic areas, that of brand creation and management, that of its positioning in sales networks, whether owned and third parties, and in the web and digital media.
2. Identify state variables and analyze the response of various control systems in time domain to obtain their steady-state error.
3. Improved transient response of the system in terms of overshoots, settling time and rise time.
4. Use routh-hurwitz criterion to determine the stability of linear control system to design practical stable physical systems necessary for engineering practice.
5. To design a practical control system in frequency domain with the help of Nyquist stability criterion, relative stability, bode plot etc., to meet desired requirements in realistic environment.
- Teacher: Dr. HARSH KHATTER [CO]
- Teacher: MS ARTI SHARMA [CO]
- Teacher: MS KALPANA SAGAR [CO]
- Teacher: MS NEHA SHUKLA [CO]
- Teacher: Ms. Anshula Gupta [CO]
- Teacher: Dr. Gaurav Dubey [CS]
- Teacher: MR. ABHISHEK GOYAL [CS]
- Teacher: MR. AKASH GOEL [CS]
- Teacher: MR. ANURAG MISHRA [CS]
- Teacher: MR. SREESH GAUR [CS]
- Teacher: MS. ARUSHI GUPTA [CS]
- Teacher: Dr.Sapna Juneja [CSE- AI]
- Teacher: Sarvendra Pratap Singh [HSS]
- Teacher: Mr. Rahul Kumar [IT]
- Teacher: SAKSHAM ARORA 2000290120132
- Teacher: Harsh Vardhan
- Teacher: Dr. HARSH KHATTER [CO]
- Teacher: MR. ANURAG MISHRA [CS]
- Teacher: Vivek Kumar Sharma [CS]
- Teacher: Sarvendra Pratap Singh [HSS]
- Teacher: DR AJAY KUMAR SHRIVASTAVA [MCA]
- Teacher: DR MINAKSHI KARWAL [AS]
- Teacher: DR NUTAN KUMARI CHAUHAN [AS]
- Teacher: Dr. HARSH KHATTER [CO]
- Teacher: Mr. Ashish Singh Parihar [CO]
- Teacher: Mr. Zatin Gupta [CO]
- Teacher: MS. ARUSHI GUPTA [CS]
- Teacher: Harsh Vardhan
- Teacher: Rishabh Sachan [CSE(AI)]