KIET-LMS

The specific objective of the Master's degree course in Marketing, Consumer Behaviour and Communication is the training of graduates with a specialized knowledge in the management of marketing and communication tools related to the branding and marketing of goods and services in the current social, cultural and economic context, with particular attention to the digital world and new media.

The training course focuses on the tools and methods of analysis that allow industrial, distribution and service companies to optimize their marketing and communication levers and the positioning of their products in the market, at the point of sale and on the web. Such knowledge, deepened with reference to the national and international dynamics related to trade and communication, together with the pertinent legal apparatus, will allow to acquire specific tools for a highly professional management of marketing and communication in three strategic areas, that of brand creation and management, that of its positioning in sales networks, whether owned and third parties, and in the web and digital media.

Course Objectives:

1. To understand the basic concepts of IoT, followed by major components, its layer architecture and how IoT is impacting the industry in the various forms along with major applications.

2. To make students aware about basic concepts of cloud computing, its benefits and different applications along with insights of major service providers.

3. To understand the basic concepts of Blockchain and its underlying technologies with its implementation as cryptocurrencies.

4. To understand the concept of Additive Manufacturing, its applications in various fields and the basic concepts of drones, their assembly and government regulations involved.

5. To introduce students to the upcoming technology and to develop the required skills for practical applications.

UNIT-1: Energy Scenario: Classification of Energy, Indian energy scenario, Sectorial energy

consumption (domestic, industrial and other sectors), energy needs of growing economy, energy

intensity, long term energy scenario, energy pricing, energy security, energy conservation and its

importance, energy strategy for the future.

Energy Conservation Act 2001 and related policies: Energy conservation Act 2001 and its

features, notifications under the Act, Schemes of Bureau of Energy Efficiency (BEE) including

Designated consumers, State Designated Agencies, Electricity Act 2003, Integrated energy policy,

National action plan on climate change, ECBC code for Building Construction.

UNIT-2: Demand Side Management (DSM): Concept and Scope of Demand Side Management,

Difference between Energy Efficiency and DSM, Evolution of Demand Side Management, DSM

Strategy, Planning, Implementation and its application, Customer Acceptance & its implementation

issues, National and International Experiences with DSM, UDAY scheme and other government

initiatives for DISCOMs.

Energy Monitoring and Targeting: Defining monitoring & targeting, elements of monitoring &

targeting, data and information-analysis, techniques –energy consumption, production, cumulative

sum of differences (CUSUM). Energy Management Information Systems (EMIS)

UNIT-3: Energy Audit: Aim of energy Audit, Strategies of Energy Audit, Energy management

Team Consideration in implementing energy conservation Programme, Process flow diagram, Energy

Audit report format, Benchmarking and Energy Performance, Instruments for energy audit, Economic

analysis.

UNIT-4: System Audit of Mechanical Utilities: Pumps, types and application, unit’s assessment,

improvement option, parallel and series operating pump performance. Energy Saving in Pumps &

Pumping Systems. Bloomers (Blowers) types & application, its performance assessment, series &

parallel operation applications & advantages. Energy Saving in Blowers Compressors, types &

applications, specific power consumption, compressed air system & economic of system changes.

Energy Saving in Compressors & Compressed Air Systems Cooling towers, its types and

performance assessment & limitations, water loss in cooling tower. Case studies related to Energy

Audit & Management in Industries

UNIT-5: Energy Efficient Technology: Need for Energy Efficient Devices, Life Cycle Assessment,

Comparison between simple pay-back and life cycle cost assessment, Energy Efficient Motors-motor

losses and loss reduction techniques, determining and comparing motor efficiencies, motor efficiency

testing standards, BIS specification for Energy Efficient Motors, efficiency as a function of load,

Energy Efficient Lighting Sources-compact fluorescent lamp, light emitting diode, LED lamp, role of

voltage on the efficiency of lighting system, Importance of Automatic power factor controllers,

Variable Frequency Drives.

Course Objectives: 

1. To facilitate software based learning to provide the required English Language proficiency to students. 

2. To acquaint students with specific dimensions of communication skills i.e. Reading, Writing, Listening, Thinking and Speaking. 

3. To train students to use the correct and error-free writing by being well versed in rules of English grammar. 

4. To cultivate relevant technical style of communication and presentation at their work place and also for academic uses. 

5. To enable students to apply it for practical and oral presentation purposes by being honed up in presentation skills and voice-dynamics.