Course Objectives
1. Assess market opportunities by analyzing customers, competitors, collaborators, context, and the strengths and weaknesses of a company.
2. Understand consumers’ requirements and their behaviors.
3. Develop effective marketing strategies to achieve organizational objectives.
4. Communicate and defend your recommendations and critically examine and build upon the recommendations of your classmates both quantitatively and qualitatively.
5. Develop the understanding the current global and digital aspect of marketing.
CO1 Apply and analyze the nature and scope of services marketing
CO2 Critical analysis to perceive service shortcomings in reference to ingredients to create service excellence
CO3 Apply and evaluate critical issues related to service design
CO4 Analyze theoretical and practical basis for evaluating and developing service performance using company examples
CO5 Illustrate and assess characteristics and challenges of managing
service firms in the modern world
Course Objectives
1. Assess market opportunities by analyzing customers, competitors, collaborators, context, and the strengths and weaknesses of a company.
2. Understand consumers’ requirements and their behaviors.
3. Develop effective marketing strategies to achieve organizational objectives.
4. Communicate and defend your recommendations and critically examine and build upon the recommendations of your classmates both quantitatively and qualitatively.
5. Develop the understanding the current global and digital aspect of marketing.