Course Objectives:
1. The purpose of this course is to expose the student to the basic concepts of entrepreneurship and Common myths to becoming an entrepreneur. Students will be exposed to the functions of entrepreneurs, and problems faced by them in the real world.
2. To impart an understanding of Entrepreneurial Finance, Assistance, and the role of Entrepreneurial Development Agencies
3. To provide insights to students in converting an Idea to an opportunity and develop understanding of various funding sources for a startup.
4. Familiarizing the students on Developing a Business Plan.
5. To provide a basic understanding of Launching a New Venture
To understand :
The process of human decision making in a marketing context, Individual customers make up.
The environment in which the customer is embedded|
Develop
the cognitive skills to enable the application of the above knowledge to
marketing decision making and activities Apply
an IMC approach in the development of an overall advertising and promotional
plan Enhance
creativity, critical thinking, and analytical ability through developing an
integrated marketing communication campaign Understand
the importance of message design and the creativity involved in the message
designing |
This course is a specialized HR Course which gives an in-depth insight of Talent Management processes. It aims at giving a comprehensive picture of HR practices in conjunction with the long term strategies of the corporation
- Teacher: DR SHIVANI AGARWAL [MBA]