Search results: 1518
- Teacher: HARSHITA PRASAD [ECE]
- Teacher: MR CHIRAG ARORA [ECE]
- Teacher: Dr. Ritu Kandari [ECE]
- Teacher: DR. Urvashi Gupta [ECE]
- Teacher: MR MANISH KUMAR SINGH [ECE]
- Teacher: Vidhi Bishnoi [ECE]
- Teacher: Dr. Ritu Kandari [ECE]
- Teacher: MR PARAMANAND SHARMA [ECE]
- Teacher: Paramanand Sharma
- Teacher: DR KAMALA PRASAD MISHRA [AS]
- Teacher: MR PARAMANAND SHARMA [ECE]
- Teacher: HARSHITA PRASAD [ECE]
- Teacher: MR. AKASH GOEL [CS]
- Teacher: Prof. Amit Sanger [CS]
- Teacher: MS. ARUSHI GUPTA [CS]
- Teacher: Aditi Joshi [CS]
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Course Objectives: |
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· To acquaint the students with legacies of constitutional development in India and help those to understand the most diversified legal document of India and philosophy behind it. · To make students aware of the theoretical and functional aspects of the Indian Parliamentary System. · To channelize students’ thinking towards basic understanding of the legal concepts and its implications for engineers. · To learn procedure and effects of emergency, composition and activities of election commission and amendment procedure. |
To understand :
The process of human decision making in a marketing context, Individual customers make up.
The environment in which the customer is embedded|
Develop
the cognitive skills to enable the application of the above knowledge to
marketing decision making and activities Apply
an IMC approach in the development of an overall advertising and promotional
plan Enhance
creativity, critical thinking, and analytical ability through developing an
integrated marketing communication campaign Understand
the importance of message design and the creativity involved in the message
designing |
Course Objectives
1. To understand consumer behavior and explain the consumer decision making process
2. To define external and internal influences on buying behavior
3. To provide an understanding of integrated marketing communications (IMC) and its influences on other marketing functions and other promotional activities.
4. Help to understand what advertising is and its role in advertising and brand promotion.
5. Understand the importance of message design and the creativity involved in message designing.
- Teacher: Mr. Anjan Kumar [MBA]