Search results: 481
- Teacher: DR AMIT KUMAR [MCA]
- Teacher: DR AMIT KUMAR [MCA]
- Teacher: DR ABHISHEK KUMAR [KSOP]
- Teacher: DR PARUL GROVER [KSOP]
- Teacher: Dr. HARSH KHATTER [CO]
- Teacher: MS NEHA SHUKLA [CO]
- Teacher: MR. PAWAN KUMAR PAL [CS]
- Teacher: Rahul Kumar [CS]
- Teacher: Rohan Rathore [CS]
- Teacher: Mr. Dharmendra Kumar [CSE]
- Teacher: MS ANJALI JAIN [IT]
- Teacher: Harsh Vardhan
NON CREDIT COURSE
CONSTITUTION OF INDIA, LAW AND ENGINEERING
- Teacher: DR ARVIND KUMAR SHARMA [EN]
To understand :
The process of human decision making in a marketing context, Individual customers make up.
The environment in which the customer is embedded|
Develop
the cognitive skills to enable the application of the above knowledge to
marketing decision making and activities Apply
an IMC approach in the development of an overall advertising and promotional
plan Enhance
creativity, critical thinking, and analytical ability through developing an
integrated marketing communication campaign Understand
the importance of message design and the creativity involved in the message
designing |
Course Objectives
1. To understand consumer behavior and explain the consumer decision making process
2. To define external and internal influences on buying behavior
3. To provide an understanding of integrated marketing communications (IMC) and its influences on other marketing functions and other promotional activities.
4. Help to understand what advertising is and its role in advertising and brand promotion.
5. Understand the importance of message design and the creativity involved in message designing.
- Teacher: Mr. Anjan Kumar [MBA]
The specific objective of the Master's degree course in Marketing, Consumer Behaviour and Communication is the training of graduates with a specialized knowledge in the management of marketing and communication tools related to the branding and marketing of goods and services in the current social, cultural and economic context, with particular attention to the digital world and new media.
The training course focuses on the tools and methods of analysis that allow industrial, distribution and service companies to optimize their marketing and communication levers and the positioning of their products in the market, at the point of sale and on the web. Such knowledge, deepened with reference to the national and international dynamics related to trade and communication, together with the pertinent legal apparatus, will allow to acquire specific tools for a highly professional management of marketing and communication in three strategic areas, that of brand creation and management, that of its positioning in sales networks, whether owned and third parties, and in the web and digital media.